Auto Service World
News   March 2, 2011   by Auto Service World

Aftermarket eForum Available On-Demand

The Aftermarket eForum is now available as an on-demand set of presentations.
The program is available on-demand until April 2, 2011.
The 2011 program has content directed to all aftermarket senior level executives, including financial, marketing and sales – not just technology gurus.
• Daryl Plummer, managing vice president and Gartner Fellow, Gartner Research, provides his provocative Top Technology Predictions for 2011 and Beyond, including how companies can expect the role of CIO to shift from a deliverer of technology to revenue-producer.
• Richard Sherman, North American chapter director, Supply Chain Council (SCC) speaks about Optimizing Supply Chain Performance in the Vehicle Aftermarket, explaining how evaluating and comparing supply chain activities and performance can enhance a company’s productivity and profitability.
• Colin Masson, worldwide director of operations, Microsoft Corporation, presents, How Cloud Computing is Remaking Aftermarket Distribution, and explains how “cloud computing” can deliver new business value especially when 84 percent of organizations have remote workforces.
• Tom Marx, president and CEO, The Marx Group, presents Content is King in a Web Marketing Strategy for Top Line Growth and reveals that more than 80 percent of Internet usage is for research and product location, but provides a benchmark checklist for improving the effectiveness of your site in making sales.
• Rod Bayless, product director, Activant Solutions, provides aftermarket company testimonials on how data warehousing is enhancing their business in Turning Information into Intelligence – Data Warehousing,and outlines industry data challenges.
These presentations, the extensive eForum Resource Library and the exhibits in the Virtual Trade Show are accessible to those who are already registered by clicking on the link sent to them by ON24, the virtual eForum host.
For those interested in registering as a new attendee, online registration is available at The cost of registration for new registrants is US$95.
The 2011 Virtual Aftermarket eForum was produced by the Automotive Aftermarket Industry Association (AAIA). All proceeds benefited the industry’s “Be Car Care Aware” campaign. Autologue Computer Systems was the gold sponsor for the 2011 eForum.

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