Auto Service World
News   April 24, 2006   by Auto Service World

Affinia Canada Announces Promotion for Technicians and Counter Personnel

Affinia Canada Corp. has announced a promotion that offers technicians and counter personnel the chance to win hundreds of poker-related prizes, including a seat at the 2007 LasVegas World Series of Poker valued at $10,000.
The Spicer Showdown runs from April 24 to August 15, 2006. For every purchase of an open stock premium quality Spicer professional grade chassis part, technicians will receive a Spicer Showdown instant-win game card. One lucky technician and the counterperson who presented them with their winning game card will receive a first prize trip to LasVegas to take part in the Spicer Showdown Poker Tournament.
Complementing the instant-win portion of the promotion is a sweepstakes, which allows technicians to submit non-winning game cards for a chance to win a trip to the Spicer Showdown Poker Tournament. One first place winner will be randomly selected and the counterperson who presented the instant winner with their game card will also will win a trip to LasVegas, joining the two instant win sweepstakes participants, in the Spicer Showdown Poker Tournament.
The overall winner from among all of the participants in the Spicer Showdown Poker Tournament will be awarded the grand prize, a seat at the 2007 World Series of Poker.
“The Spicer Showdown is a unique promotion in which everyone has a chance to be a winner,” said Brian Fleming, director of marketing for Affinia Canada Corp. “Poker is a hot commodity and appeals to a broad cross-section of our customer base. We’re looking forward to growing the Spicer brand by offering our Canadian customers an opportunity to become a Grand Prize winner and be seated with the best-of-the-best at the LasVegas 2007 World Series of Poker.”
Additional instant-win prizes include professional poker tables, Texas Hold ‘Em table tops, Texas Hold ‘Em poker kits, Spicer Chassis poker chip sets, and Spicer Chassis sunglasses.
Spicer Professional Grade chassis parts are manufactured by Affinia Under Vehicle Group headquartered in McHenry, Ill., a global supplier of top quality automotive components for under vehicle applications.

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