Auto Service World
News   January 29, 2010   by Auto Service World

Affinia Appoints Josh Russell as Director of Sales & Marketing for Online/Internet, Performance and Racing

Josh Russell has been appointed to his new role of director of sales & marketing for online, performance and racing for Affinia Global Brake & Chassis.

In his new position, Russell will be responsible for developing new business models, introducing new product lines, and generating sales across the online, performance, and enthusiast markets.

In addition to developing Affinia’s online efforts, Russell will also oversee Affinia’s motorsport relationships, which include current partnerships with NASCAR, the Indy Racing League, and several race team technical partners, such as NASCAR’s Joe Gibbs Racing (JGR). Under Russell’s direction Affinia intends to grow Raybestos sales among professional race teams, club racers, and grassroots motorsports enthusiasts.

Before joining Affinia he served as director of marketing for Old World Industries in Northbrook, Ill., where he handled national brands such as Peak Antifreeze and Mr. Clean. At Old World, Russell spearheaded a campaign that partnered with IndyCar driver Danica Patrick to bolster the Peak brand.