Advance Auto Parts, Inc., a leading automotive aftermarket retailer of parts, batteries, accessories, and maintenance items, announced the appointment of Chris Rowe as vice president of marketing, commercial. Mr. Rowe’s responsibilities include leading the company’s efforts to develop innovative marketing programs designed to attract and retain more commercial customers. Mr. Rowe will report to Donna Broome, senior vice president, customer and sales development officer, commercial and will be relocating to Roanoke, Va.
“I am extremely excited to have Chris join our leadership team,” said Broome. “He has proven leadership and experience in a wide variety of marketing and sales initiatives that will help Advance continue to accelerate our commercial business.”
Prior to joining Advance, Mr. Rowe most recently served as vice president of marketing for Lagasse, Inc., a subsidiary of United Stationers, Inc., a wholesale distributor of office, technology and janitorial, foodservice and paper products.
Headquartered in Roanoke, Va., Advance Auto Parts, Inc., a leading automotive aftermarket retailer of parts, accessories, batteries, and maintenance items in the United States, serves both the do-it-yourself and professional installer markets. Additional information can be found on the company’s website at www.advanceautoparts.com.