Auto Service World
Feature   September 1, 2009   by Auto Service World

Activant, R. L. Polk & Co. To Offer New Parts Demand Intelligence Solution For Aftermarket Manufacturers, Distributors

Activant Solutions Inc. and R. L. Polk & Co. are developing on aftermarket industry parts demand solution integrating vehicle data with daily electronic catalogue transactions.

The new Activant Vista Replacement Rate Analysis will be available beginning this fall to aftermarket businesses seeking to optimize the efficiency of their manufacturing, marketing, inventory, and sales practices.

“A distributor or jobber using this new solution will be able to make stocking decisions taking into consideration not only which parts are being looked up and sold in their market area but also the size of the sales opportunity given the number of corresponding vehicles registered within their market,” says Tom Aliotti, senior vice-president of the Activant automotive business. “This solution helps users make fact-based inventory decisions rather than educated guesses before deploying precious capital.”

The companies will integrate Polk’s National Vehicle Population Profile (NVPP) and Trucking Industry Profile (TIPNet) data for class 1 through 6 vehicles with the Web-based Activant Vista market intelligence solution, which captures and analyzes an extensive nationwide database of daily electronic catalogue lookups by part number and vehicle platform. The new Activant Vista Replacement Rate Analysis will be the industry’s first independent solution offering detailed regional and national views of parts consumption within a given application and corresponding vehicle population.