The “untapped market” of unperformed and underperformed automotive maintenance represents a significant 27% of the total aftermarket potential – but the larger concern is vehicle safety, according to the Automotive Aftermarket Suppliers Association (AASA).
“While customer behavior may affect aftermarket revenues, vehicle safety is the greater concern. Customers who avoid or delay maintaining their vehicles pose a potential safety risk to themselves, their families and everyone traveling on U.S. roads and highways,” said Bill Long, AASA president and chief operating officer. “AASA strongly supports addressing the issue of unperformed / underperformed maintenance through continued consumer education and reasonable, safety-friendly and cost-effective vehicle inspection programs throughout the country.”
AASA has reported the estimate of vehicle maintenance that annually goes unperformed or underperformed since 1978. Its recently released report, “Unperformed Maintenance,” is based on analysis of a broad spectrum of product groups, including regular maintenance, engine, undercar, cooling and air conditioning. The unperformed maintenance figure is reported in end consumer dollars spent, including parts and labor.
“In 2012, unperformed and underperformed maintenance in the U.S. totaled $66 billion,” said Paul McCarthy, AASA vice president of industry analysis, planning and member services. “Although unperformed maintenance declined by approximately $1 billion year-over-year, it remained near a record high.”
There is potential good news for future aftermarket growth, McCarthy explained. “Stronger economic growth and increased employment could reduce the cyclical component of unperformed maintenance, reducing the total and helping the industry continue to grow.”
However, there is still cause for concern, McCarthy noted. “The less good news, though, is that unperformed maintenance remains high,” he said. “Unperformed maintenance – and its consumer safety and vehicle longevity implications – will be an ongoing challenge for the aftermarket.”
For more information about the AASA industry analysis offerings, contact Paul McCarthy (email@example.com 919-406-8812) or Bailey Overman (firstname.lastname@example.org or 919-406-8823).