Ride Control LLC-manufacturer of Gabriel ride control products-is expanding the coverage of its ReadyMount line, adding 140 strut assembly SKUs by the end of January 2012, giving the line 2,000 applications covering more than 105 million vehicles.
Featured at the 2011 AAPEX show in Las Vegas, Nev., Lisa Bahash, president and CEO of Ride Control, says the pre-assembled strut category has significantly increased as consumers are keeping their vehicles longer.
According to Bahash, the Gabriel ReadyMount assemblies shorten a “four-corner” installation job by up to one and half hours for an installer because all the components are included in the unit, decreasing the time typically spent disassembling and reassembling a unit. No special equipment is required for installation, making it easier for even for those that are not familiar with the complexity of a traditional strut job.
Bahash says that each strut is extensively tested to meet performance demands, followed by a “teardown” analysis, taking the product apart to ensure there has been no excessive wear.
“There’s more that goes into a fully assembled strut design than the strut,” continues Bahash. “All the other components that make up a ReadyMount assembly also need to be of equally high quality, durable and specified properly so they work together to meet the specifications of the vehicle.”
Aftermarket professionals can now find application listings on Gabriel’s website or through its recently upgraded mobile part search application.
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