Auto Service World
News   November 4, 2011   by Auto Service World

AAPEX Special Report: Denso Celebrates 40th Anniversary, Marks Establishment of Global Aftermarket Organization

Denso celebrateD the company’s 40th anniversary in North America and also took the occasion of the AAPEX show in Las Vegas to review the establishment in July of the Global Aftermarket Business Unit.
“The goal is to strengthen this business,” said Tohiaki Fujii. “Creation of this new aftermarket business unit is a big step forward for Denso’s aftermarket operations, our objective is to expand and promote our aftermarket presence worldwide.”
The company, which at the time was known as Nippondenso, came to Los Angeles in 1971. It was Denso’s first overseas subsidiary.
“We are proud of our heritage in North American and we will continue to partner with our customers for many years to come,” said Fujii.
Fujii said that the global aftermarket organization, which comprises some 30 aftermarket companies with $4 billion in sales.
“We are excited at how our aftermarket business has grown in North America,” he added thanking customers for their support.
Fujii says that the commitment to North America is significant.
“The North American automotive aftermarket is one fourth of the global market. Denso is committed to strengthening and growing our aftermarket business in this region. Applying the knowledge we have gained in the North American market to the global aftermarket is one of the main reasons we have created this new global business unit.”

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