Auto Service World
News   September 10, 2008   by Auto Service World

AAPEX Organizations Launch Registration Drive


The sponsoring associations of the Automotive Aftermarket Products Expo (AAPEX), show management, and the city of Las Vegas are pulling out all the stops to attract past attendees who have yet to register for the November event.
Representatives of the city’s Convention and Visitors Authority and various hotel properties met in late August with the presidents and staff of the Automotive Aftermarket Industry Association (AAIA), Automotive Aftermarket Suppliers Association (AASA), Motor & Equipment Manufacturers Association (MEMA) and W.T. Glasgow Inc., the AAPEX show management company.
The Las Vegas Convention and Visitors Authority has agreed to place outbound calls to more than 15,000 non-registered buyers from past shows, to emphasize the automotive aftermarket’s strength and vitality, and to alert them to hotel packages with incentives on food, shows and other related offers.
“We are pleased to partner with the Las Vegas hospitality industry to offer AAPEX and AAIW attendees even more ‘bang for their bucks’ during this important week for the automotive aftermarket,” said Steve Handschuh, AASA President and COO. “This year, more than ever, AAPEX provides unprecedented ROI. With one trip, AAPEX exhibitors and buyers can see more customers and network with more colleagues than they could in multiple trips – that is a definite savings of time and resources.”
“Everyone is looking for ways to sharpen the pencil during these tough economic times,” said Kathleen Schmatz, AAIA president and CEO. “We feel the pain of AAPEX exhibitors and attendees and are doing everything we can to find efficiencies and add value to the AAPEX experience.”
AAPEX is part of Aftermarket Industry Week (AAIW), along side the Specialty Equipment Market Association (SEMA) Show, and is scheduled for Tuesday, Nov. 4, through Thursday, Nov. 6, at the SandsExpoCenter during AAIW. SEMA runs Tuesday Nov. 4 to Friday Nov. 7 at the Las Vegas Convention Center.


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