Auto Service World
News   September 19, 2012   by Auto Service World

AAPEX Learning Forum Sessions to Cover Sales, Marketing and Branding

Five sessions in the Automotive Aftermarket Products Expo (AAPEX) Learning Forum will focus on what companies should know about sales, marketing and branding to be successful in today’s marketplace. The Learning Forum will offer more than 30 sessions, all at no cost, starting Monday, Oct. 29 – the day before the official start of AAPEX – and running throughout AAPEX, Tuesday, Oct. 30 through Thursday, Nov. 1, at the Sands Expo Center in Las Vegas, Nev.

Sales, marketing and branding sessions include “Sprechen Sie Brand?” with speaker Shawn Parr, Bulldog Drummond, which will cover how branding can make companies successful by providing strategic clarity. Jackie DeLise, Vermillion Consulting, will lead a session on “The Partnership Path to Brand Differentiation and Success” with a focus on how partnerships within the supply chain can work together to create, refresh and maintain a brand’s relevance over time. “Intellectual Property: What You Don’t Know Can Hurt You,” with speakers Sarah Bruno of Arent Fox and Kenya Merritt of the FBI, will outline how companies can protect their intellectual property and brand. These three sessions will be offered on Monday, Oct. 29.

For companies embracing the newest in marketing technology, two sessions will be presented by Greg Sterling, Sterling Market Intelligence: “The Role of Mobile in Business-to-Business Marketing and Customer Relationship Management,” and “The Role of Mobile in Business-to-Consumer Marketing.” These two sessions will be offered on Tuesday, Oct. 30 and Wednesday, Oct. 31, respectively.

Learning Forum sessions will be held at the Venetian Hotel, on the Venetian/Palazzo Congress Center Level 1, Marco Polo Rooms 701-706. All sessions are accredited by the University of the Aftermarket toward the Automotive Aftermarket Professional (AAP) and Master Automotive Aftermarket Professional (MAAP) designations.

With the Learning Forum starting before the official opening of AAPEX, attendees are reminded to adjust their travel plans and schedules accordingly. To register for AAPEX, visit the event’s website, For a complete list of sessions, visit the Learning Forum on the AAPEX Web site.

AAPEX represents the $395 billion global motor vehicle aftermarket and is jointly sponsored by the Automotive Aftermarket Suppliers Association (AASA) and the Automotive Aftermarket Industry Association (AAIA). For more information, please visit or e-mail:

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