AAM Group’s Expansion Takes Hold

The AAM Group has announced that it has surpassed 1000 retail outlets affiliated in its Parts Pro and Total Truck Centers marketing programs, a virtual doubling since it embarked on an aggressive expansion earlier this year.
The expansion saw the group add nearly 500 additional stores to its programs. This expansion came as AAM created new, more flexible, program options better suited for retailers focused on installation, vehicle customization, and internet retailing.
Jerry Simpson, AAM’s program sales director states “I am very pleased with the response to our new program offering. We thrilled to be able to support this large number of retail outlets for our member warehouses and vendors and are confident our growth will continue.”
AAM offers two marketing programs designed to meet the need of specific market segments. Parts Pro Performance Centers’ marketing program addresses the needs of retailers selling performance parts. Shops selling into the street rod, muscle car, and sportsman race markets will find the Parts Pro program offering meets their marketing needs. Total Truck Centers’ program offerings are targeted to retailers and installers of accessories of truck and SUV accessories. Total Truck’s marketing addresses the lifestyle and interests of truck owners whether on the black top, at work, or off-road.
Through 2010 the group is comprised of twenty-two member-companies operating twenty six distribution centres throughout the United States and Canada.

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