Auto Service World
News   October 31, 2010   by Auto Service World

AAIW Daily: SEMA Educational Sessions for Monday November 1

There are, quite simply, far too many sessions on far too many topics to include a comprehensive listing here.
The sessions actually kick off Monday November 1, the day before exhibits open.
However, we went through those that are available and selected an extensive list of sessions that will are sure will prove valuable to those who are specifically focused on the performance and accessories business as well as those who operate with traditional businesses with a performance sideline, and those who do none at all, but just want to learn.
A comprehensive listing and planning calendar is available at

All sessions are held at the locations specified.
Note: LVH is the Las Vegas Hilton, LVCC is the Las Vegas Convention Center.

Monday, November 1 2010

From Desktop to Pocket: The Future of Internet Information, Sponsored by
eBay Motors8:00 AM 9:00 AM LVH, Pavilion 6
SERVICE: Increasing Service Sales at the Write-Up 9:00 AM 10:15:00 AM Renaissance Hotel, Ballroom 2
SALES: Understanding Your Powersports Customer 9:00 AM 10:15:00 AM Renaissance Hotel, Ballroom 1
Driving Safe: Vehicle Dynamics Simulation and ESC Performance of Aftermarket-Modified Vehicles, Components and Systems 9:00 AM 12:00 PM LVCC, N262
GENERAL SESSION: E-Mail Marketing, Sponsored by eBay Motors 9:30 AM 10:25:00 AM LVCC, N255
Effective Retail Merchandising 9:30 AM 10:30 AM LVCC, N254
Getting Your Data House in Order, Part I: “We Really Want to Sell Your Products but Your Data Won’t Let Us” – Data 101 9:30 AM 10:30 AM LVCC, N253
Increase Your Profits & Lower Costs with the 20/20 Program 9:30 AM 10:30 AM LVCC, N252
Product Knockoff’s: Keeping a Strong Brand in the Midst of Look-Alikes 11:00 AM 12:00 PM LVCC, N252
Stand Out From the Crowd: Defining Your Company’s Value Proposition 11:00 AM 12:00 PM LVCC, N254
Getting Your Data House in Order: Part II – Product Attribute Data -The Path to Profits – Data 201 11:00 AM 12:00 PM LVCC, N253
Getting Your Data House in Order: Part III – Application Data Standards – “Fit Happens” – Data 301 1:00 PM 2:00 PM LVCC, N253
How to Find, Hire & Train a Team of Retail Superstars 1:00 PM 2:00 PM LVCC, N258
FACILITY: How Visual Merchandising Affects Customers 1:45:00 PM 3:00 PM Renaissance Hotel, Ballroom 1
Turn Your Staff Into a Service-Driven Sales Machine 3:00 PM 4:00 PM LVCC, N258
Manage Your Customers for Increased Sales and Profitw3:00 PM 4:00 PM LVCC, N254
SALES: Increasing Unit Sales & Profitability3:30 PM 4:45:00 PM Renaissance Hotel, Ballroom 2
GENERAL SESSION: 21 Secrets of Top-Performing Websites, sponsored by eBay Motors 4:00 PM 4:55 PM LVCC, N255


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