The inaugural SEMA Award was presented to the Chevrolet Camaro as the Hottest Car. The Ford F-Series was voted the Hottest Truck and the Jeep Wrangler the Hottest 4×4-SUV, during the 2010 SEMA Show in Las Vegas. The award is presenting in consideration of the fact that new car and truck buyers have a choice and the ability to accessorize a vehicle impacts the decision as to which vehicle to purchase. The SEMA Award identifies the most accessory-friendly new models. Show organizers relied on the trend-setting influence of exhibitors to determine the winners. “A booth space is a ballot, and the models these exhibitors have selected represent their vote,” said Chris Kersting, SEMA president and CEO. The 2010 SEMA Show features more than 1,900 exhibiting companies. With more exhibitors showcasing their new products and styling trends on the Chevrolet Camaro, Ford F-Series and Jeep Wrangler, the SEMA Award winners are vehicles that consumers can confidently turn to for unlimited possibilities in personalization. SEMA Show exhibitors manufacture thousands of products that improve performance, safety and convenience, as well as those that enhance appearance and comfort. While products are available for every make and model vehicle, exhibitors are investing more into the Chevrolet Camaro, Ford F-Series, and Jeep Wrangler than any other vehicle. Consumers, therefore, can expect to find more options for accessorizing these vehicles. To learn more about the SEMA Award winners and the products that are available for them, visit www.sema.org/semaaward.