Auto Service World
News   November 4, 2010   by Auto Service World

AAIW Daily: Activant Tool Connects Stores with eBay Market

Activant’s new ListingExpert enables jobbers and distributors to get their inventory in front of millions of eBay buyers with only a few keystrokes.
“They get access to a whole new audience,” Paul Magin, senior director, content and connectivity, Activant told at the AAPEX Show in Las Vegas, adding that there are 14.5 million unique visitors each month to eBay Motors. With virtually a few key strokes, jobbers can post their entire inventory, or any portion of it, on eBay Motors, including part description, application references, photos, and quantity, pricing and shipping information. The product went live to the market this week.
“In the previous world, sellers had to create each listing one at a time.”
Users of Activant’s ListingExpert service have access to business intelligence from Activant’s data warehouse solution to help determine which parts to sell via eBay Motors and at what price. There is virtually no limit to the number of auto parts that can be listed by a seller.
Jobbers should note that, based on comments made by panelists of an online selling forum earlier in the week, the parts that are selling are not restricted to small items, but also include entire engines and body panels.
Transactions can be fulfilled through Activant AConneX electronic connectivity service. The ListingExpert service can also automatically update a seller’s inventory records following each sale.
Sellers use the Activant ListingExpert solution to select the products to be sold via eBay Motors. The ListingExpert service is designed to populate each listing with all required part information as well as pricing and shipping charges as established by the seller. Each resulting order is transmitted to the seller’s business management system and payment is processed through PayPal. The solution was tested and refined with input from several aftermarket distributors.
“This ListingExpert service gives the seller access to a global marketplace without significant new infrastructure, personnel or other resources,” Magin said. “Our initial group of distributors has been very enthusiastic about this solution.”

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