Auto Service World
News   June 4, 2015   by Auto Service World

A MACS Webinar On Savvy Use Of Media

#aftermarket – The Mobile Air Conditioning Society (MACS) Worldwide will host a business development webinar that will focus on helping MACS members to work with their local media, develop a proactive plan and cultivate a crisis management strategy for their dealings with news media.

On Wednesday, September 9th at 2pm EDT, Paul Gluck, associate professor of the Temple University School of media and communication and a 39-year broadcast veteran will share his expert advice on working with your local newspaper, radio station, TV station or cable access station.

Topics will include:

  • Making friends with local media
  • Writing a good news release that gets noticed
  • How to become the local go-to expert on your business niche for media reference
  • Developing content for today’s media
  • Damage control in a crisis

 “MACS members are typically leaders in their local community in addition to the mobile A/C industry. We feel this business development webinar will help them navigate the media mix in their community and help them excel,” explained Elvis  Hoffpauir, MACS president and chief operating officer.

 MACS will broadcast this interactive hour-long webinar live on MACS YouTube channel. MACS members can view the webinar for $25 and interested non-members can attend for $75.

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