Federal-Mogul Corporation is celebrating the Champion brands 100th anniversary with a limited-edition special pack assortment of Champion Double Platinum Power spark plugs for the automotive trade.
The special assortment features a commemorative over-pack highlighting Champion milestones of the past century as well as a custom-designed Champion anniversary die-cast racecar.
Pre-orders are now being accepted for this exclusive offer.
The new Champion 100-Year limited-edition assortment includes 20 Double Platinum Power spark plug 4-packs and commemorative packaging as well as an in-pack 1/64th-scale racecar.
Each assortment also includes a promotional poster and counter card merchandiser to help maximize consumer involvement in the brands centennial celebration while driving sales of Champion Double Platinum Power plugs.
The 20-pack assortment covers the most popular applications on the road.
This limited-edition assortment and our special commemorative packs will provide vehicle maintainers with another compelling way to join the Champion brands 100th anniversary celebration, said Lou Kafantaris, group brand manager, Aftermarket, Federal-Mogul.
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