Hot Shot’s Secret, a brand of high-performance fuel and oil additives from Lubrication Specialties Inc., has redesigned its website to highlight the brand’s expansion into markets beyond diesel.
The website features new market landing pages, including Powersports, Marine, Lawn & Garden and Racing. There are also multiple new product pages including Adrenaline Race Oil, Antifreeze, Blue Diamond Oil, Diesel Winter Anti-Gel among others and special features in the form of added widgets.
All the product pages include in-depth product descriptions and details on how to use them, and the science behind them.
Other media features include an online magazine, a News section, Documents section, Brand Guidelines, and the popular Videos page with 20 how-to and promotional product videos.
For prospective customers looking for product, the website has a store dealer locator that will guide visitors to the retail store within 50 or 100 miles of their location.
Lubrication Specialties Inc.’s director of marketing, Kyle Fischer, says the redesign addresses the company’s product line expansion and new markets.
“This is the beginning of a concerted effort to enrich our site for both customers and stakeholders to build interaction, educate and optimize our visual resources for a positive and rewarding web experience,” he said.