Auto Service World
News   April 10, 2020   by Allan Janssen

Greenwood’s Garage: Are you in denial?

Repair shops, service bays, and parts operations are simply not changing fast enough to keep up with advancing vehicle technology and evolving consumer expectations. Are jobbers, shop owners, and technicians in denial about what’s going on in the marketplace? It seems so to management consultant Bob Greenwood.

In his latest Greenwood’s Garage video, he challenges the industry to wake up, rather than stare like deer into the headlights of a fast-approaching future.

“We all need to address reality, which means openly addressing change, including how we do things,” he says.

Acknowledging that it can be painful, he has some stark advice: Suck it up! This is our livelihood we’re talking about. Rewards are coming! Opportunities are pounding on the door.

Don’t miss “Industry Denial” exclusively on

Missed an episode? Click HERE for the full Greenwood’s Garage series.



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Mr. Robert (Bob) Greenwood AMAM (Accredited Master Automotive Manager) is president and CEO of Automotive Aftermarket E-Learning Centre Ltd. (AAEC). Bob has over 40 years of business management experience within the independent sector of the automotive aftermarket industry in North America, consulting independent retail shops on all facets of their business operations.

Bob is one of 150 worldwide AMI approved instructors. He has created business management development courses for automotive shop employers/managers, jobbers and jobber sales representatives, which are recognized as being the most comprehensive, industry specific courses of their kind in North America.






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2 Comments » for Greenwood’s Garage: Are you in denial?

    Hello Bob thanks for the video can you explain to me exactly what changes your thinking that the Jobber industry needs to do to be successful? I think im missing this in your video ? Thank you in advance

  2. I’ve transitioned my brick & mortar transmission shop to a strictly online business model because of a lot of factors. Mainly due to the lack of qualified technicians or trainees. Nobody wants to do their homework. The majority of techs don’t want to read or study on their own time. When I sent them to training seminars, they didn’t get much out of it because they weren’t really paying attention. Our weekly 90-minute in-house training was the same way. I could go on, but I won’t.

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