Google, Epicor team up on parts search

Search engine giant Google has teamed up with Epicor Software Corporation to develop a new consumer-facing search feature covering automotive replacement parts.

When a user searches on Google for auto parts – which is where 90 per cent of all shopping begins, according to research – they will be able to find local and online availability and pricing for any of millions of parts sold through aftermarket suppliers.

“The Epicor ListingExpert solution will serve as the local parts inventory and pricing engine for a local Google storefront for each participating business location,” an announcement from Epicor said. “When used in conjunction with Google Ads, a consumer searching for an oil filter for a Ford Explorer, as one example, will generate not only the corresponding part number(s), but also availability, pricing and Google geo navigation to the local store represented in the ListingExpert database.”

A subscription to ListingExpert and Google is required for stores.

“This powerful new search feature can help traditional parts stores grow by connecting with the millions of consumers who begin their searches online and who might not be aware that a convenient local source could fulfill their needs,” said Rod Bayless, senior director, industry data analytics, Epicor Software. “The sale of a single filter, headlamp, wiper blade or other part to a new customer could result in a long-term business relationship extending over a much broader range of products.”