The German motor oil and additive specialist Liqui Moly is planning a five-fold increase in turnover in the USA and Canada in the next few years. With this in mind, the company is investing in new personnel. The number of employees will double within the next few months. This was announced by Ernst Prost, proprietor and business manager of Liqui Moly, at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, NV.
During the past few years Liqui Moly has seen two-digit growth figures in the USA and Canada. During the first nine months of this year turnover was 24% higher than during the same period the previous year. “Now we are going to write the next chapter in this success story,” said Prost. “We not only intend to maintain our growth, we are going to increase it, and that is only possible with more sales power on the road.”