Federal-Mogul Motorparts has introduced its new “Garage Rewards” online loyalty program.
The free new program, now live at www.FMMotorparts.com, enables members to earn points that can be redeemed for dozens of items – including GoPro action cameras, Bluetooth ear buds, tool bags, apparel and more – from the company’s ANCO wipers; Champion spark plugs, filters, wipers and lighting; Fel-Pro gaskets; MOOG steering and suspension; and Wagner brake and Wagner lighting brands.
“Garage Rewards is designed exclusively for front-line technicians and shop owners, who represent the auto care industry’s most important connection to the motoring public,” said Jessica Wynn, global director, digital marketing and strategy, Federal-Mogul Motorparts. “The program represents an important new commitment on our part to support the long-term success of these vital business partners.”
Members can earn Garage Rewards points through a wide range of activities, including simply completing their free program enrollment. A total of 1,500 points are available for each day a member participates in a qualifying training workshop at any of Federal-Mogul Motorparts’ Garage Gurus technical education centers.
Points are also available for participating in qualifying Garage Gurus online and field training courses, posting online product reviews, completing industry-related surveys, referring friends to the program, sharing product and promotional news, and updating their membership contact information (restrictions apply).
Garage Rewards members can track and redeem their rewards, search the catalog and manage their memberships through the convenient program portal at Federal-Mogul Motorparts’ all-new www.FMMotorparts.com website. A link to Garage Rewards also is available via the Garage Gurus website, www.FMgaragegurus.com.