Auto Service World
News   September 8, 2022   by Adam Malik

Domestics plunge, imports soar in U.S.

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The number of domestic nameplates on U.S. roads fell by nearly 10 million vehicles in the last 10 years, according to a new analysis.

In a recent Aftermatket iReport, Lang Marketing reported that as domestic new vehicle sales fell, domestic nameplates suffered a large share of car and light truck scrappage.

Looking more recently at 2020 and 2021, when electric vehicle sales are removed from the equation — Tesla dominates EV sales in the U.S. — domestic nameplates averaged only about 42 per cent of internal combustion engine (ICE) vehicle sales.

On the flip side, foreign nameplates surged. Splitting up the last 10 years, 2011-2016 saw foreign nameplates increase by about 20 million units, boosting their vehicle in operation (VIO) share from 39 per cent to 44 per cent.

The same trend continued for the next five years with another 20 million foreign nameplates on U.S. roads from 2016-2021. In contrast, there were about 10 million fewer domestic nameplates in 2021 than in 2016, Lang reported.

When looking at VIO, it called the changes in nameplate population mix between 2011 and 2021 “striking.”

The population of domestic nameplate cars and light trucks plunged by over six million during over 10 years, dropping its VIO share from 61 per cent to under 49 per cent.

Meanwhile, foreign nameplate light vehicles jumped by nearly 50 million during this time. That led to foreign nameplates climbing from less than 40 per cent to more than 51 per cent of the VIO — a 25 per cent surge.

“Fueled by their surging numbers, foreign nameplate aftermarket product sales topped a 5 per cent average annual growth pace between 2011 and 2021 compared to nearly a 0.5 per cent average decline in the annual product use by domestic nameplates,” the report said.

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1 Comment » for Domestics plunge, imports soar in U.S.
  1. Geoff says:

    I expected the drop to be more significant, given the abysmal quality of modern domestic vehicles.

    It may very well be if all the old fellas driving around in “Buicks”, realized they were actually driving Korean vehicles.

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