Auto Service World
News   September 5, 2018   by Adam Malik

Dayco redesigns its websites

A new look has been given to the websites of Dayco.

The company, which supplies engine products and drive systems to the aftermarket has redesigned its corporate and aftermarket sites to reflect its position in the OE and aftermarket components market.

“Digital interaction is the primary means of worldwide communication, so for Dayco and its many customers, these websites provide the ideal conduit to relay the huge depth of information Dayco holds to those that need it, when they need it,” the company said in an announcement. “It is also the most effective way to portray Dayco’s revised corporate branding, which graphically supports its global identity, values and culture via powerful imagery and a uniform style.”

The sites have been designed to integrate with whatever device – mobile, desktop, etc. – users are visiting on.

“Alongside the ability to promote global recognition of the Dayco brand, the sites also need to deliver in terms of their content and ability to provide an enhanced level of service to Dayco’s existing and future customers,” Dayco said, adding that the sites will include its portfolio and technical innovations.

The corporate site,, will showcase its OE technological, design and manufacturing competencies and its global footprint.

The aftermarket site,, focuses on providing technical information and support to the company’s customers and technicians that install components. Videos, technical bulletins and parts catalogues are included here.

The websites are available in the local languages for each of Dayco’s international manufacturing facilities – the corporate site is available in eight languages, while the aftermarket site is accessible in 14 languages.

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