Auto Service World
News   October 28, 2019   by Allan Janssen

CRP focuses on core products after sale of ContiTech belts

Following the sale of its Continental-ContiTech brand of automotive belts and belt kits to Continental, CRP Industries says it is focusing its resources on the future growth of its core brands.

CRP Industries provides the aftermarket with Rein Automotive Parts, Pentosin Technical Fluids, AAE Steering System Components and Ajusa Gaskets, as well as the power transmission and fluid transfer product lines offered by CRP’s industrial division.

The sale of Continental/ContiTech did not affect CRP Mexico, which will continue to market and sell Continental brands as a Master Distributor in Mexico.

“This is an exciting time for the entire CRP organization, and this sale not only makes us stronger but also more competitive,” said Dan Schildge, CEO of CRP Industries. “Over the past few years, we have established a strong connection with professional repair technicians as part of our vision to be the service-market partner for solving problems caused by advanced technology. This need will continue to increase, and we are in an excellent position to meet it with innovation and viable solutions that help professional repair technicians get the job done efficiently, affordably, and right, the first time.”

He said the Rein and Pentosin brands are growing rapidly with both existing and new customers as well as the introduction of new product line offerings and increased application coverage.

Meanwhile, the AAE brand has propelled CRP on to the leading edge of the electric power steering remanufacturing industry with its recent Manufactured Again Certification from MERA, Best Reman Business Innovation Award from ReMaTec, and the opening of a new and advanced 50,000 sq. ft. manufacturing complex in South Carolina.

“We value greatly our long standing 65-year relationship with Continental,” Schildge said. “We wish them the best of success and will make every effort to ensure that this transaction works as smoothly as possible for all of our customers.”

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