Aftermarket parts provider Continental has named Denzel Lall as sales technical training specialist.
Lall will join Continental’s training team and be responsible for the organization, coordination, and execution of presentations and demonstrations for both existing and potential customers in the Western U.S., conduct education sessions with automotive repair shops, tire shops, parts retailers, distributors, students, and instructors in the industry. provide training for both the VDO REDI-Sensor and ATE Brake Systems brands, and support the sales team personnel with the latest Continental product offerings and innovations.
Continental has been dedicated to training automotive technicians and parts professionals on the necessary procedures and guidelines for making sure its products are installed correctly and function properly.
Lall has a deep understanding of undercar mechanical workings and brings a wealth of experience in tire and wheel service to the team.