With a renewed and strengthened focus on its brand and product marketing in 2019, Cloyes earned two Automotive Communications Awards during AAPEX 2019 in Las Vegas.
The ACC awards, both of them in the business-to-business category, were:
Best Ad Campaign to the Technician / Repair Audience
Best Use of Ad Graphics to the Distribution / Retail and Technician / Repair Audience.
The Cloyes Ad Campaign, “Perfect Timing for 98 Years,” is a technician-focused campaign communicating the strength and longevity of the Cloyes reputation and the quality of the Cloyes family of products, as those are the true brand differentiators.
The Fort Smith, Ark.-based company pointed out that the headline in all the ads, “Perfect Timing for 98 Years,” reminds technicians of both the heritage and quality behind the Cloyes brand and its products. The subheads are designed to speak directly to technicians, reinforcing the fact that Cloyes is the reputable authority on timing systems.
“With a nearly 100-year history, the Cloyes brand was well known among technicians and DIY enthusiasts and we wanted to continue to build brand awareness and reinforce the company’s competitive advantages,” said Brian Wheeler, vice president of business development and marketing for Cloyes. “As technicians are more likely to recommend and use durable, well-known products that they trust, this ad campaign from Cloyes reiterates that technicians can confidently rely on Cloyes timing products and systems.”
The ad campaign features black and white photography including some from its historical archive, of Cloyes employees manufacturing its products.
“The entire Cloyes team is excited to take these awards back to Fort Smith after AAPEX 2019,” added Wheeler. “We’ve had a very strong year promoting the Cloyes brand and look forward to carrying that momentum into 2020 as we work to help our customers be even more successful.”
The annual awards recognize companies and agencies that provide automotive information to consumers and trade professionals through outstanding advertising, marketing, merchandising, and effective PR. The Automotive Communications Awards are the only automotive aftermarket industry awards recognizing the creative marketing efforts put forth by manufacturers, vehicle service centers, and industry associations.