New-car dealerships were the most popular choice for vehicle service in Canada in 2012. They captured 36.6% market share. Independent repair outlets achieved a 32.2% share of the “do-it-for-me” market in 2012.
As the profile of the average car-owner changes, the aftermarket must learn how to deliver premium service in a way that the customer is convinced they’re getting good value.
It’s tough and getting tougher for small shops to thrive in today’s economic climate. Here’s why.
According to DesRosiers Automotive Consultants, March new vehicle sales as reported by vehicle distributors were up slightly (1.9 percent) to record an all-time best March in the history of the Canadian industry. Sales year to date are up 2.7 percent…