Do you know what each one of your customers expect or desire from their vehicle? If not, your chances of future sales are not great, warned shop coaches. When a customer brings their vehicle to your shop, the service advisor…
If you don’t set a customer’s expectations on your terms, you’re going to have to live up to their expectations on their terms, says a shop owner and coach. A customer may have come in for an oil change and…
If your strategy of differentiating your shop from the one across the street is to tell customers that you fix cars really, really well and better than the other guy, you’re setting the bar far too low. Customers already expect…
Always stay in touch with your customers, an automotive aftermarket trainer urged shop owners. Bryan Stasch, vice president of product and content development at the Automotive Training Institute, is a big believer in the ’10 and 2’ rule. Not the…
In 1972, an opportunity came up for John Stacey. He approached Joe Graham, whom he had met in trade school, to open a Gulf Station at Don Man Datsun. John’s Dad, George, put up the bond for the fuel portion…
In an age where more and more is being done digitally, don’t forget about the human touch, a shop coach advised during a recent conference. What makes the human touch even more important is, as we emerge out of the…
CARS reached out to leaders and executives in the automotive repair sector and asked them their thoughts on how business will change for shops in the year ahead, what the biggest challenge for the industry is moving forward and what…
CARS reached out to leaders and executives in the automotive repair sector and asked them their thoughts on how business will change for shops in the year ahead, what the biggest challenge for the industry is moving forward and what…
Suppliers of components for internal combustion engines are nearing a crossroad: Change and adapt to a new reality or don’t and potentially die. Consumers are wanting electric vehicles now more than ever. Many automakers are preparing to go to fully…
CARS reached out to leaders and executives in the automotive repair sector and asked them their thoughts on how business will change for shops in the year ahead, what the biggest challenge for the industry is moving forward and what…
Auto Service World – ASW Conversations: What’s on the mind of Fountain Tire’s next CEO The incoming chief executive officer of Fountain Tire isn’t planning any big changes to the way the company is operating. Jason Herle, who will move…
CARS reached out to leaders and executives in the automotive repair sector and asked them their thoughts on how business will change for shops in the year ahead, what the biggest challenge for the industry is moving forward and what…