WIX Filters, a member of the Affinia Group family of brands, in partnership with customer in-store fund-raising efforts, has contributed over $12,500.00 to the Canadian Cancer Society.
“We would like to thank WIX customers for their amazing generosity and creativity in generating their direct contributions to the Canadian Cancer Society and we are pleased to add to their contributions by donating another $11,815.00 to the C.C.S. based on an accrual per kit/ sold through the “Filter Out Cancer” program,”, said Bert Verriet, Brand Manager for WIX Filters.
Participating Auto Parts Stores and Service Providers across Canada purchased WIX “Filter Out Cancer “ Kits that contained program details, point-of-sale donation banks, C.C.S. Donation forms and a pink Elvis Presley Cadillac collectible that could be displayed in store, to be won by a lucky customer donating and completing one of 50 C.C.S. donation ballots.
The Filter Out Cancer campaign began in October of 2010 and ran until year-end.
Since 1939, Wix Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. For more information, visit www.wixfilters.com.