Auto Service World
News   February 17, 2011   by CARS Magazine

Wells Technical Video Library Sets New Marks On YouTube

The Wells Vehicle Electronics brand's extensive library of free online automotive diagnostic training videos has reached two significant milestones on the global YouTube social network, with more than 670,000 views and over 1,000 subscribers.


The Wells Vehicle Electronics brand’s extensive library of free online automotive diagnostic training videos has reached two significant milestones on the global YouTube social network, with more than 670,000 views and over 1,000 subscribers.

Developed by the Wells Technical Services department, the video series includes dozens of in-depth training segments covering a broad range of drivability and related topics. The videos can be accessed by searching for “Wells Vehicle Electronics” on YouTube.com and through the company’s www.wellsVE.com Web site. Content is available in English and Spanish languages.

More than 500,000 of the customer views on YouTube have taken place in just the past year, reflecting the rapidly increasing popularity of the Wells brand among automotive professionals and consumers. YouTube defines subscribers – the users most coveted by online technical video providers – as regular viewers who have established their own video channels and want to be notified of any additions to a company’s library.

“Subscriptions are the ultimate measure of popularity on YouTube,” said Wells Technical Services Manager Mark Hicks. “There are hundreds of automotive suppliers around the world that haven’t been able to attract 1,000 subscribers or reach even 100,000 views. This fact tells us we’re providing the right content for today’s technicians, parts professionals and DIYers.”


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