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Feature   August 1, 2005   by CARS Magazine

Wakefield Canada Kicks Off in Style

Wakefield Canada, the official distributor of Castrol products in Canada, launched the new all-Canadian enterprise on June 29th with a gala event attended by BP Castrol officials, customers and Wakefi...


Wakefield Canada, the official distributor of Castrol products in Canada, launched the new all-Canadian enterprise on June 29th with a gala event attended by BP Castrol officials, customers and Wakefield employees.

“Today is a watershed day for both Castrol and Wakefield Canada,” said Bob MacDonald, president of Wakefield Canada, adding, “our model is the best of global in Castrol and local in Wakefield. The winners will be Canadian consumers. I believe this model is going to be paradigm shifting as companies in the Canadian market think about how they are going to be served. We’ll show the Canadian aftermarket what a Canadian owned, Canadian operated, and Canadian focused company can offer.”


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