Auto Service World
News   September 19, 2012   by CARS Magazine

Wagner offers free lighting countertop display

Attractive new retail display available with the purchase of new premium headlamp assortment to help drive sales.

Wagner Automotive says its new countertop display, will help parts and service providers increase their sales of the latest Wagner premium headlamp technologies.

The display is available free with the purchase of a popular assortment of Wagner NightDefense, TruView Plus and BriteLite replacement capsules from Federal-Mogul.

The new Wagner display and assortment (No. WAGLITE15) encourages consumers to upgrade to premium headlamps for a clearer, safer view of the road. The compact and versatile merchandiser can be displayed on an end cap, gondola shelf, at the sales counter or in virtually any other high-traffic area. Featuring five two-capsule packs each of Wagner NightDefense, TruView Plus and BriteLite headlamps, the assortment offers coverage of the most popular late-model domestic and foreign-nameplate applications. Each Wagner clear plastic two-capsule pack features the brand’s colourful new retail graphics and consumer-friendly product callouts.

Revolutionary new Wagner NightDefense capsules feature an exclusive tri-colour/tri-zone coating that disperses light that is up to 40 percent brighter and projects a beam pattern that is up to 60 feet longer than competing lamps. This unique technology projects a bright white light straight ahead for a deeper view, and an enhanced horizontal beam pattern with yellow light for an easier view of the street and road signs and to help reduce glare for oncoming traffic.

New Wagner TruView Plus capsules feature a Xenon gas charge and offer the “Purest, Whitest Light” among replacement capsules to provide the look of high-intensity discharge (HID) lamps. Popular Wagner BriteLite headlamps deliver 80 percent more light to the road and project a beam pattern that is 120 feet longer than standard halogen headlamps.

To order the new Wagner premium headlamp assortment and free countertop display, simply contact your Wagner lighting products supplier or Federal-Mogul sales representative. To identify the right Wagner lighting product for virtually any application, please use the convenient, free electronic catalog.

Federal-Mogul Corporation designs, engineers, manufactures and distributes technologies to improve fuel economy, reduce emissions and enhance vehicle safety. The company serves the world’s foremost original equipment manufacturers of automotive, commercial, aerospace, marine, rail and off-road vehicles; and industrial, agricultural and power-generation equipment. The company also develops and distributes to the aftermarket an extensive product portfolio with more than 20 of the world’s most recognized brands, including ANCO wiper blades; Champion spark plugs, wipers and filters; AE, Fel-Pro, Goetze, Glyco, Nüral and Payen engine products; MOOG chassis parts; and Ferodo and Wagner brake products. Federal-Mogul was founded in Detroit in 1899. The company employs 45,000 people in 34 countries, and its worldwide headquarters is in Southfield, Michigan, United States.



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