Auto Service World
News   June 20, 2012   by CARS Magazine

Wagner brakes to launch digital ad campaign

Federal-Moguls new Wagner ThermoQuiet CeramicNXT brake pads are the focus of an extensive digital advertising campaign that will reach millions of vehicle owners over the balance of 2012.

The company expects millions of consumers to gain exposure to the brand and learn about the differentiating technology features of new Wagner ThermoQuiet CeramicNXT pads. This multi-media campaign incorporates dynamic digital creative with video and multiple interactive touch points to increase user engagement. The campaign will be featured on leading national sports, news and other digital properties, including such popular sites as and, as well as consumers’ favorite online sources of local news and information.

“This campaign enables vehicle owners to easily explore and then capture the benefits of new Wagner ThermoQuiet CeramicNXT pads,” said Michael Proud, director of marketing, North America, Federal-Mogul Global Aftermarket. “We are reaching millions of motivated buyers who are most likely to specify the types of products that are installed on their vehicles.”

Wagner ThermoQuiet CeramicNXT brake pads feature highly advanced formulations that represent the next generation of premium ceramic technology. At the core of these formulations is Dynamic Noise Absorption (DNA) technology, which is integrated into the brake pad to target and absorb vibration at the point of contact for quieter braking. These proprietary formulations also feature thermal-sensitive properties that adapt to the wide range of temperatures encountered during everyday driving conditions and provide superior stopping performance.

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