Auto Service World
Feature   October 1, 2007   by CARS Magazine

VW forms Canadian group

Volkswagen AG announced that it will form a new organization called Volkswagen Group Canada effective January 1st 2008, comprising the businesses of Volkswagen Canada and Audi Canada. Volkswagen Group...


Volkswagen AG announced that it will form a new organization called Volkswagen Group Canada effective January 1st 2008, comprising the businesses of Volkswagen Canada and Audi Canada. Volkswagen Group Canada will be based in the Ajax, Ont.

Stefan Jacoby, incoming president and CEO of Volkswagen of America Inc. underlined the strategic background of this step.

“This step is being taken to reflect an even more focused approach to the Canadian automotive market,” he said. “It will bring independent operations, ready for market expansions and ensuring that the product and strategic needs of the Canadian market are fully represented at a consistently high level.”

Since 1994, Volkswagen Canada has benefited from sharing a great deal of its operation structure with Volkswagen of America and Audi of America. In a joint statement, John White, executive vice-president of the Volkswagen brand, and Diego Ramos, executive vice-president of the Audi brand said: “This strengthening of the current Canadian Volkswagen and Audi organization reflects a clear commitment to the Canadian market and the Toronto area as a base for its operations. These very exciting changes solidify the Canadian organization as a whole and will allow us to enhance our focus in effectively serving our dealers and customers.”


Print this page

Related


Have your say:

Your email address will not be published. Required fields are marked *

*