Auto Service World
News   January 3, 2012   by CARS Magazine

Volkswagen celebrates new sales record in 2011

Sale of 52,604 vehicles in 2011 eclipses 2010 sales by 16 per cent. Passat, Jetta, Golf, and Tiguan were the big sellers.

Volkswagen Canada says December sales of 3,565 cars pushed the full year total to 52,604. This represents a new all-time high for the company, and eclipses the previous record set in 2010 by 16 percent.

In November 2011, the company reported vehicle sales of 4,015 units.

John White, president and CEO of Volkswagen Group Canada, said the launch of the all-new Passat was a boon to the company in the mid-size sedan market. Other volume sellers in 2011 were the Jetta, Golf, and Tiguan.

"The combination of well-built, well-priced cars and an excellent dealer network has driven our results," he said.

December’s figures were led by the Jetta, which posted sales of 1,607 during the month. Year-to-date, a total of 26,749 were sold. This made 2011 the most successful year ever for the car, which was introduced to Canadian drivers in 1980.

The 2012 Passat was completely redesigned for the Canadian market, and now offers significantly increased interior room despite sporting a price tag lowered by thousands of dollars from its predecessor.

Total Passat sales for December were 373, representing an 87 percent increase over the same month last year. The recently-named Motor Trend Car of the Year is now available from $23,975. The Passat offers a choice of three engines, including the award-winning TDI Clean Diesel.


Volkswagen sales by model line for the month of December 2011:


          Volkswagen           December 2011     Year-to-date 2011         


          City Golf                        0                    93         
          Golf                           730                12,070         


          Golf GTI                       118                 1,756         


          Beetle                          98                   380         


          Jetta                        1,607                26,749         


          Eos                             25                   708         
          Passat                         373                 3,009         


          Tiguan                         451                 5,379         


          Routan                          53                   842         


          Touareg                        110                 1,618         


          TOTAL                        3,565                52,604         

Founded in 1952, Volkswagen Canada is headquartered in Ajax, Ontario. It is the largest volume European automotive nameplate in Canada, and sells the Golf, Golf Wagon, Golf GTI, New Beetle, Jetta, Eos, Passat, CC, Tiguan, Routan, and Touareg through 135 independent Canadian Dealers. It is the leader in affordable TDI Clean Diesel vehicle sales in Canada, and forms part of Volkswagen Group Canada Inc., a subsidiary of Volkswagen AG headquartered in Wolfsburg, Germany.




Key words:  New vehicle car sales OE Volkswagen VW


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