U.S. marketing group for repair shops plans major expansion

NARPRO, a marketing group for independent auto repair shops in the U.S., is planning to expand into 110 new markets through an exclusive franchise program.

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The Franchise Hound web site reports that NARPRO is “looking for people already involved in the auto repair industry who are passionate about what they do and really want to be their own boss.”

The company bills itself as a network of neighborhood auto repair professionals uses cooperative marketing to bring new customers to member shops

A NARPRO franchisee helps find and enroll auto repair shops to the network that meet NARPRO’s 26 tests of quality, integrity and customer satisfaction. The repair shop pays membership dues to NARPRO corporate. Then NARPRO corporate trains and provides support to the franchisee, advertises and helps to market the local repair shops, and distributes a share of the territory’s membership dues to the franchisee.

No word yet if Canada is one of the markets the company is eyeing.

NARPRO was created in 2004 by Jay Jennings and Alan Tarr. They described their service as “the easiest way to find an honest mechanic.”

Membership dues vary depending on local population, cost of advertising, and cost of living. In major metropolitan areas they can range from $295 – $575, while in remote areas dues are about $150 to $250.