Auto Service World
News   April 12, 2011   by CARS Magazine

TWO NEW MONROE PROMOTIONS REWARD CONSUMERS, TECHNICIANS FOR RIDE CONTROL REPLACEMENT


Consumers can save significant money and professional technicians can earn valuable cash rewards this spring by replacing worn shocks and struts with new Monroe® units through two new promotions from Tenneco Inc. (NYSE: TEN).

 

From April 1 through May 31, the Monroe “Stop Sooner” promotion will offer consumers a mail-in cash rebate covering the price of one qualifying Monroe or Rancho shock or strut when they purchase a set of four. This special offer is available on the following product combinations: four Monroe Reflex, Monroe Sensa-Trac or Monroe OESpectrum shocks and/or struts; four Monroe Quick-Strut assemblies; four Monroe Gas-Magnum shocks; or any four Rancho RS5000, RS9000XL or quickLIFT units. For offer details, please visit www.monroe.com or www.gorancho.com.

 

Tenneco also is offering attractive incentives to Expert Plus program members who sell any combination of qualifying Monroe ride control and Walker and DynoMax exhaust products between April 1 and May 31. Technicians participating in the Expert Plus “Ca$h In” trade promotion can earn cash rewards ranging from $30 to $120 each for cumulative sales of Monroe, Walker and DynoMax products throughout the program period. Available “Ca$h In” installer rewards are:

 

$30 cash reward 10 qualifying sales

$60 cash reward 20 qualifying sales

$90 cash reward 30 qualifying sales

$120 cash reward 40 qualifying sales

 

“Spring is a great time to replace worn shocks and struts, and we’re giving qualifying consumers a great deal for making this important vehicle maintenance decision,” said Sheryl Bomia, North American programs manager, Tenneco. “Technicians can join in the rewards by selling not only new Monroe ride control products, but also Tenneco’s Walker and DynoMax exhaust components. We’re confident these promotions will drive significant bay traffic for our Expert Plus members.”

 

For more information regarding the consumer “Stop Sooner” promotion, please visit www.monroe.com or www.gorancho.com or contact your Monroe and/or Rancho provider. For additional details on the Expert Plus “Ca$h In” trade promotion and to receive scorecards and other promotional materials, contact your Monroe shocks and struts, Walker and DynoMax supplier.