Auto Service World
News   July 11, 2013   by CARS Magazine

Toyota Tundra up for grabs in Raybestos promotion

The Raybestos Rattlesnake program runs July 15-October 15, 2013. Countermen receive cash rebates, technicians are able to purchase a customized promotion kit and their customers receive free custom T-shirts. One lucky fan will win the grand prize: a customized 2014 Raybestos Rattlesnake Toyota Tundra.


The makers of Raybestos brand brake and Raybestos brand chassis products have teamed together to develop a business building promotion with real striking force.

Countermen receive cash rebates, technicians are able to purchase a customized promotion kit and their customers receive free custom t-shirts. One lucky fan will win the grand prize: a customized 2014 Raybestos Rattlesnake Toyota Tundra.

The 2014 Toyota Tundra is Texas-made, and Texas-tough, and capable of ripping through severe off-road trails and harsh desert terrain. The Raybestos Rattlesnake is being customized by Addictive Dessert Designs and will feature custom bumpers, side steps and chase rack.

The Toyota 5.7-Liter aluminum i-FORCE DOHC 32 valve V-8 with a tuned TRD Supercharger helps the Raybestos Rattlesnake reach 600+ hp. It will also include a high-lift off road suspension and off-road shocks.

Its stopping power will come from the same Raybestos short track racing brake package used by the Joe Gibbs Racing team. The Raybestos Rattlesnake will stretch its off-road muscle with Raybestos Professional Grade chassis parts.

TRD will also install headers and a full stainless steel muffler exhaust with polished stainless steel tips. “It is going to have a pressurized air intake to allow the engine to breathe a lot better – like an engine twice its size,” said Ted Moncure, the TRD functional accessory engineering manager.

Raybestos says the Rattlesnake will also have improved fuel economy, and the 2014 Tundra will have thirty percent more horsepower and twenty five percent more torque.

World-renowned tattoo artist, Corey Miller, will give the signature-edition truck its custom wrap. Miller took his inspiration from a formidable Texas icon: the Texas Rattlesnake. A rattler with the iconic flair of a Corey Miller tattoo will be shown on both sides of the truck, and a signature “Raybestos Flying R” will be emblazoned on the hood. Miller said, “This truck is going to bear its fangs and scream forward just like a rattler does when it strikes… absolutely shredding it.”

The Raybestos Rattlesnake program runs July 15 through October 15, 2013. Participating technicians can offer their customers a free Raybestos Rattlesnake custom t-shirt with every $25 purchase of qualifying Raybestos brake or chassis products. Each redeemed rebate card serves as an entry to win the grand prize.

Technicians can also earn a free t-shirt and up to $25 for selling qualifying product. The free t-shirt offer and the chance to enter the grand prize drawing end October 15, 2013.

Second prize is a Joe Gibbs Racing customized 2013 Yamaha YZ450F dirt bike; third prize is a TRAXXAS remote control vehicle; and fourth place receives a Replay XD camera.

During the promotional period, countermen can earn a free t-shirt and reward up to $25 for selling qualifying Raybestos brand brake or chassis products. A tally card is provided to track rewards, and the tally card also serves as an entry into the grand prize drawing.

To promote the offer and sweepstakes, participating installation shops can purchase a Raybestos Rattlesnake promotional kit for $99. The kit includes: a limited edition Raybestos Rattlesnake graphic tin sign, a promotional window poster, a counter card with 25 t-shirt redemption cards and five t-shirts. They also receive a free goods certificate to offset the cost of the kit.

Online entries will also be accepted at www.RaybestosGarage.com/contest. There is no purchase necessary to enter or win. Purchase will not increase the chance of winning. 


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