TIA announces revised educational session information

The Tire Industry Association (TIA) announced revised information for the educational session tracks at the 2010 Global Tire Expo – Powered by TIA. The Expo, which is a part of the 2010 SEMA Show, is taking place November 1-5, 2010 in Las Vegas, NV. Interested attendees are encouraged to register by visiting the “Events” section of www.tireindustry.org.

There will be four educational session tracks at this year’s Expo: TPMS at 10, Truck Tires at 10, Tires at 2, and Management at 4. The following is the current, revised list of each session and the speakers/presenters for each session within these tracks:

TPMS at 10:

Moderator for all sessions: Sean MacKinnon, director of automotive training development, Tire Industry Association.

Tuesday, November 2: TPMS Service and Maintenance: Speaker: Matthew White, senior ATS & TPMS instructor, Tire Industry Association.

Wednesday, November 3: TPMS Scan Tool Panel: Panelists: Andy Forsberg, product manager, SPX Service Solutions; Scot Holloway, general manager, Bartec USA, LLC; Ermald Muca, sales engineer, ATEQ Corporation; Matthew White, senior ATS & TPMS instructor, Tire Industry Association.

Thursday, November 4: Turning TPMS into a Profit Center: Speakers: Jean-Christophe Deniau, technical specialist, Continental Corporation; Carl Wacker, V.P., sales & marketing, Schrader Electronics.

Truck Tires at 10:

Moderator for all sessions: Kevin Rohlwing, senior vice-president of training, Tire Industry Association.

Wednesday, November 3: Chamber Fire/Bead Lubricant: Speakers: Norm Ball, training officer, director, franchise business services, Michelin Retread Technologies, Inc.; Karen Rattray, national account manager, Pro Chem, Inc.

Thursday, November 4: Wheel Torque: Speaker: Kevin Rohlwing, senior vice-president of training, Tire Industry Association.

Tires at 2:

Moderator for all sessions: Kevin Rohlwing, senior vice-president of training, Tire Industry Association.

Tuesday, November 2: Successful Tire Dealers Share Their Secrets: Panelists: Tire Review magazine “Top Shop” winner; Tire Business magazine “2010 Tire Dealer Humanitarian Award” winner.

Wednesday, November 3: Strong Selling in a Weak Economy: Speaker: Steve Ferrante, principal & trainer of champions, Sale Away, LLC

Thursday, November 4: Establishing a Wheel Torque Program: Speakers: Geoffrey Connell, director of sales, industrial & government accounts, Stanley Industrial & Automotive Repair – Stanley Black & Decker, Inc.; Greg Katsis, general manager, Tenexes – Division of Ryeson Corp.; Jim Mueller, general manager and quality manager, Team Torque, Inc.

Management at 4:

Tuesday, November 2: Drugs and Alcohol in the Workplace – Are You at Risk?: Speaker Mike Russell, national account executive, Federated Insurance.

Wednesday, November 3: Mastering Management: Speaker: Jeremiah Wilson, founder & president, ContactPoint.

Thursday, November 4: Effective Marketing and Profitable Sales Growth in the Fleet/Commercial Tire Segment: Speaker: Pat Madigan, national account manager-maintenance, Comdata.

“TIA has trained thousands of technicians allover the world, and we are regarded as one of the best training organizations in the tire industry. We also have some of the best and brightest business minds around as TIA members. Attendees of the Global Tire Expo – Powered by TIA will benefit from this tremendous experience in our educational sessions,” said TIA executive vice-president Roy Littlefield. He went on to say that, “TIA’s educational session tracks really do give Expo attendees the best of both worlds – they can attend high-quality sessions and still have time to do business on the Expo floor.”

Interested Expo attendees can find out the latest session and speaker information, as well as SEMA Show registration, hotel reservation and TIA special event information by visiting the “Events” section of www.tireindustry.org.