Auto Service World
News   April 20, 2012   by CARS Magazine

Thriving Quebec Family Business Inaugurates One of the Largest Lubricant Plants in the Province

Crevier Lubricants, a division of Groupe Crevier,announced it has inaugurated its new industrial plant. In attendance were Fabrice Fortin, political attaché, on behalf of Pierre Nantel, MP for Longueuil-Pierre-Boucher; Charles Fillion,...


Crevier Lubricants, a division of Groupe Crevier,announced it has inaugurated its new industrial plant. In attendance were Fabrice Fortin, political attaché, on behalf of Pierre Nantel, MP for Longueuil-Pierre-Boucher; Charles Fillion, political attaché, on behalf of Marie Malavoy, MNA for Taillon; and Doug Hinzie, vice-president, Americas, Chevron Lubricants. The new South Shore facility specializes in the design, manufacturing and distribution of industrial and commercial lubricant products, primarily motor and hydraulic oils.

 “Today’s inauguration is a testament to the efforts made by all of our employees over the past few years, and I could not be prouder of them,” stated Guy Désaulniers, general manager, Crevier Lubricants. “This initiative is part of a long-term development plan that began three years ago with the signing of an exclusive Eastern Canada distribution agreement with Chevron, one of North America’s largest manufacturers of industrial and commercial lubricants.”

“As one of Chevron’s First Source Marketers, Crevier Lubricants exemplifies the level of dedication and commitment required to be a true partner to its customer base,” said Bob Meachen, president, Chevron Lubricants Canada. “This new facility, will allow them to provide improved service levels for their customers and the community by allowing for expanded inventory levels and rail access. We want to take this opportunity to thank Crevier Lubricants for being such a great partner and to congratulate them on the inauguration of their new facility.”

Since the partnership was formed, other key alliances have strengthened the overall offer of the company, including an agreement with Bioblend, an innovative brand of biodegradable lubricants. Crevier Lubricants has also opened distribution centres in Saguenay–Lac-Saint-Jean, the Lower St. Lawrence-Gaspé region, and on the North Shore and has increased its sales force to cover the entire Quebec territory.

“Crevier Lubricants has gone against the centralization trend, choosing instead to focus on being close to its customers and to stimulate the local economy,” continued Mr. Désaulniers. “Our customers want to deal with knowledgeable representatives who understand their market and who can respond rapidly and on site to their needs

With the acquisition of its 62,000 ft2 plant, Crevier Lubricants has positioned itself among the leaders in its industry in Quebec. In doubling the floor space of its facilities, it has increased its warehousing capacity to accommodate more than 3,500,000 litres of bulk and packaged lubricants. In addition, it can now more effectively operate its ultra-efficient packing line and offer packaging of private brands. Geographic location was also a factor in its decision to move. Now located closer to the railway line, Crevier Lubricants can take advantage of lower transport costs and the opening up of new markets, enabling it to become much more competitive.

The company’s leaders announced at the event that the Groupe Crevier division formerly known as Saint-Laurent Lubricants has officially changed its name to Crevier Lubricants. “Because the company is growing and moving in a very positive direction, we felt it important to revamp our brand image to reflect this new reality and standardize the name of the company and its divisions,” stressed Pierre Crevier, President of Groupe Crevier.


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