Auto Service World
Feature   March 1, 2008   by CARS Magazine

Tenneco announces expanded sales program

Tenneco Inc. announced the start of its 2008 Expert Plus program, a new set of progressive marketing programs for installers. Tenneco expects 18,000 members to participate in the expanded Expert Plus ...


Tenneco Inc. announced the start of its 2008 Expert Plus program, a new set of progressive marketing programs for installers. Tenneco expects 18,000 members to participate in the expanded Expert Plus program.

“We’ve established Expert Plus as an industry-leading program, and we’re not stopping there,” said Sheryl Bomia, North American aftermarket programs manager for Tenneco. Expert Plus, a promotional incentive and marketing program, is offered exclusively through Monroe shocks and struts, Monroe brakes, Walker exhaust, DynoMax performance exhaust, Thrush exhaust and Rancho performance suspension. New for 2008, the Expert Plus program includes “Learn and Earn,” a series of online training programs and tests. Members can earn points for successful completion of the training tests to use for rewards or with online auctions.

“We’re very excited to bring back the popular Expert Plus auction. This gives members an extra incentive to earn valuable points and awesome premiums in the 2008 program,” Bomia said. Expert Plus member shops also are eligible to receive quarterly e-newsletters and participate in the “Show Me Your Shop” in-store merchandising photo contest. Members are invited to submit pictures of their stores merchandised with Expert Plus program in-store materials.

“We’re also offering Expert Plus members a profit-earning new incentive with the Monroe ‘Buy 3, Get the 4th Free’ Preferred Customer Rebate Coupon book. This will give our installers and counterpeople the opportunity to offer this special promotion to consumers during the year,” Bomia said. Expert Plus members receive an extensive assortment of merchandising tools, like the two-sided 14-gallon barrel, Mechanix gloves, inspection tags, vehicle key holder, “Push” and “Pull” door decal and a variety of other high-impact sales-building tools.


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