Auto Service World
News   June 11, 2012   by CARS Magazine

SKF names new communications exec

Katie Noga named director of automotive communications for SKF vehicle service market U.S.A.

SKF has appointed Katie Noga to director, automotive communications for the SKF vehicle service market U.S.A., effective immediately. Noga has been with the company since 1992 as manager, marketing communications and motorsports for the vehicle service market where she has supported the North American automotive aftermarket communication initiatives, including activity with NAPA, as well as communications initiatives with the heavy duty aftermarket and distribution/OES markets.

In her new role as director, Noga will continue to support the vehicle service market and motorsports program, and also will support SKF’s automotive OE business based in Plymouth, Mich. Her responsibilities include leading program development and management for SKF’s media relations campaigns, national/regional sales promotions, trade shows and event management, merchandising, websites and product launches. Noga will also continue to oversee SKF’s motorsports involvement in North America, supporting the company’s sponsorship initiatives with Penske Racing in the NASCAR Sprint Cup Series, Nationwide Series and IZOD IndyCar Series.

Walt Delevich, VP communications for SKF U.S.A. Inc. said Noga brings 20 years of experience and knowledge to the position.

“She will help us better support our overall corporate and internal communications needs in the vehicle service market throughout North America,” he said.

Noga has served as president of the Car Care Council Women’s Board from 2005-2010, and has been a member since its inception in 1996. Her participation has been instrumental in the board’s growth and success. In 2010, the Care Care Council Women’s Board (WB) presented her with the “Aftermarket Woman of the Year” award. Noga is also a member of the Automotive Communication Council (ACC) and has served twice as president.

Prior to joining SKF, Noga worked with Gabriel/Maremont, where she was marketing manager and was responsible for development of marketing programs to support Gabriel and private-label ride control products, as well as Maremont Exhaust brand for aftermarket and retail customers. Programs included promotions; POS kits; media; PR; trade shows; packaging and retail displays.


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