Auto Service World
News   June 25, 2012   by CARS Magazine

Shops reacting to demand for faster service speed: survey

Study by Rotary Lift shows U.S. repair shops, under increasing pressure to perform faster repairs, are turning to faster service equipment.


American repair shop owners are facing growing customer demand for faster service, according to a recent survey conducted by Rotary Lift.

As a result, the company says, more and more U.S. business owners are looking for ways to improve bay productivity, to move more vehicles profitably through the shop.

Rotary anonymously surveyed 327 U.S. shop owners about the trend toward faster cycle times. Of those surveyed, 70 percent reported that their average sales amount per shop ticket has increased over the last five years. At the same time, 46 percent reported that the average number of shop tickets their shops handle has also gone up during that time.

To capitalize on increasing demand, most (71 percent) said they are focusing on improving bay productivity and speed of service so they can handle more business.

Shop owners have taken various steps to achieve these goals. Many have installed faster service equipment. Others have automated customer paperwork, streamlined their services, redesigned the shop layout or changed staffing levels. Profits have increased as a result of these steps for 77 percent of shop owners surveyed.

“The cost of doing nothing can be high,” a press release from Rotary warns. “More than half of the shop owners surveyed said they have had to turn away business worth an average of $1,582 per month because they lacked the capacity to do the job. That represents a loss of nearly $19,000 in annual revenue.”

Over 90 percent of the shop owners surveyed said they’d be interested in equipment that would enable their technicians to complete at least one additional job per week, especially if that equipment paid for itself within a few months.

“For most shops, the one piece of equipment they rely on more than any other is the vehicle lift,” says John Rylee, director of marketing at Rotary Lift. “By making the lift faster and easier to use, we can help technicians work more quickly, improving bay productivity and, as a result, shop profitability.”

Rotary has recently introduced the Shockwave system which improves raising and lowering speeds on its two-post and inground lifts. The company says Shockwave-equipped lifts go up in just 25 seconds and down in 19 seconds, and its Spotline laser spotting guide and easy-set superstructures enable technicians to spend less time positioning the vehicle for service.