Auto Service World
News   September 29, 2011   by CARS Magazine

Service Technicians Name Snap-on Best in Five Categories in 2011 Frost & Sullivan Survey

Snap-on Incorporated was the choice of service technicians in the 2011 United States (U.S.) Automotive Technicians' Choice: Evaluation of Automotive Tools. In the survey conducted by Frost & Sullivan, Snap-on products were chosen the...

Snap-on Incorporated was the choice of service technicians in the 2011 United States (U.S.) Automotive Technicians’ Choice: Evaluation of Automotive Tools. In the survey conducted by Frost & Sullivan, Snap-on products were chosen the overall best brand in hand tools, tool storage, scan tools, power tools, and pneumatic/air tools, and set a service technician preference record in three of those categories.

 “Snap-on is honored once again to be recognized by Frost & Sullivan and automotive technicians for designing and manufacturing the most innovative, productive, repeatable and reliable tools in the world,” said Tom Kassouf, president of the Snap-on Tools Group. “Our deep connections to our customers, strengthened through the reach of thousands of Snap-on Tools Franchisees, provide advantages in developing the products they need to improve their efficiency and productivity. Based on the results of this survey, we are achieving our goal of meeting our customers’ expectations. We thank all of our customers for their ongoing support, loyalty and input on how we can continue to deliver unique productivity solutions.”

For the sixth consecutive year, Snap-on was the number-one selection among service technicians in the hand tools category. The 75 per cent of service techs who picked Snap-on as best brand represented a record high for the category since Frost & Sullivan began conducting the survey. Snap-on far outdistanced the second ranked brand, which was chosen by only eight percent of those surveyed. An example of Snap-on’s continuing innovation in hand tools is the Wire Stripper/Crimper/Cutter (PWCS7), a popular hand tool among technicians today. Its compact design works well in confined areas such as under the dash or within electrical service enclosures. Technicians appreciate the ease-of-use in tight places, the serrated gripping nose and the precision-ground stripping holes.

As it has for every year since the survey started, Snap-on was rated first when it came to tool storage. In 2011, a record 68 per cent of service technicians rated Snap-on the best brand. The next nearest competitor was favored by only 12 per cent of the respondents. Snap-on’s industry-leading Clear Coat Series offers the highest shine finish ever created for tool storage. Designed to add depth and a mirror-like gloss, the Clear Coat enhances performance with superior resistance to harsh chemicals, chipping, scratching and abrasion. The clear top coat allows the base color to remain intact under the toughest shop conditions. In the event of minor wear, the top coat is easy to refinish, keeping the tool storage unit looking as good as new.

Snap-on also far outranked the competition when it came to scan devices. With a record 62 per cent choosing Snap-on over the next nearest competitor (16 per cent), Snap-on was the number-one choice of professional service technicians for the sixth consecutive year. The Snap-on SOLUS Ultra is the latest example of cutting-edge technology in this category. This full-function scan tool boasts a “steady-charge” battery, best-in-class seven-inch widescreen display and touch screen operation. SOLUS Ultra provides enhanced coverage for 40 makes and OEM-specific coverage for the new systems techs are servicing, including hybrids, TPMS, steering, body controls, EVAP, clean diesels and more.

Forty-nine per cent of respondents ranked Snap-on as the best brand when it came to power tools, an increase of seven percentage points from the 2010 results. The nearest competitor in this category was chosen by only 11 per cent of surveyed technicians.

In only its second year as a category, Snap-on was the pick once again when it came to pneumatic/air tools, with 44 per cent of service technicians naming Snap-on as their first choice. Snap-on’s latest innovation in pneumatic tools is the PT400 Series of die grinders. These classic tools now provide more power and speed, improving productivity in the repair shop, while giving technicians the comfortable and durable performance they would expect from Snap-on.

“Since Frost & Sullivan started researching U.S. automotive technicians with regards to the types of tools and diagnostic equipment they use, Snap-on is the one name that has stood out above all other brands,” said Frost & Sullivan global director Tonya Fowler. “To be voted ‘overall best’ year after year indicates Snap-on’s continued commitment to meeting the demands of its customers, and as being a leader in innovative productivity solutions for U.S. automotive technicians.”

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