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News   February 26, 2013   by CARS Magazine

SEMA Show Exhibitors Gear Up for 2013 Event at Exhibitor Summit

SEMA Show exhibitors may participate in the SEMA Show Exhibitor Summit, a unique conference designed to help them improve performance at the upcoming event.


SEMA Show exhibitors may participate in the SEMA Show Exhibitor Summit, a unique conference designed to help them improve performance at the upcoming event.

Taking place in Las Vegas, Nevada, on April 15-17, 2013, in Las Vegas, Nevada – seven months prior to the actual SEMA Show – the Exhibitor Summit is the ideal place for new and established exhibitors to learn how to maximize the return on their investment.

“The summit is the best place for our team to connect with exhibitors and explain the many programs and services available to them,” said Peter MacGillivray, SEMA VP of events and communications. “During the summit, there are no distractions or interruptions. We’re able to spend quality time and give exhibitors a really clear understanding of the different resources that are available to them.”

MacGillivray notes that a key aspect of the Exhibitor Summit is that workshops and individual meetings are conducted by SEMA staff and show organizers. “It’s important to us that exhibitors know who to contact, and that their contact is someone who knows and understands our show,” he continued. “Since the Exhibitor Summit takes place seven months before the actual event, we’re able to build on the relationships as they execute their plans for the show. We want to build on the momentum from the summit and work with them along the way.”

Topics addressed during the summit include cost-effective ways to set up a booth, resources available to target buyers, value-added programs and more. Participants may sit down in one-on-one sessions where Show experts evaluate and analyze the exhibitor’s unique needs to help reduce expenses, and they are able to tour the convention center.

To make it easy and affordable for manufacturers to attend in the summit, SEMA and its hotel partners offer a limited number of hotel rooms for the summit at no cost to participants. All meals at the Summit are included as well. Participants are responsible for travel to and from Las Vegas and incidental hotel charges (phone, room service, etc.). Certain conditions do apply and are explained at www.semashow.com/exhibitor-summit, or can be obtained from Kate Peterson at kpeterson@convexx.com or 702-216-5831.

The SEMA Show typically attracts more than 130,000 individuals from 125 countries, making the annual show the premier automotive trade event in the world. Manufacturers come to the event to showcase products that enhance the styling, performance and functionality of cars, trucks and SUVs. The 2013 event takes place November 5-8, in Las Vegas, Nevada. For details, visit www.SEMAShow.com.


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