Auto Service World
Feature   April 1, 2010   by CARS Magazine

SEMA accepting exhibitor applications for 2010

Applications to exhibit at the 2010 SEMA Show, November 2-5, in Las Vegas, Nevada, are available at

Applications to exhibit at the 2010 SEMA Show, November 2-5, in Las Vegas, Nevada, are available at

The SEMA Show is the premier automotive trade event in the world, featuring more than two million square-feet of exhibits and attractions.

“We’re optimistic about the 2010 SEMA Show and believe the industry will deliver one of the most successful events yet,” said Peter MacGillivray, SEMA vice-president of events and communications.

Since the first SEMA Show in 1967, the automotive specialty equipment market has gathered to make the annual show the leading auto accessories trade event in the world. Last year, the show saw more than 50,000 buyers throughout the four days.

“Buyers come to the SEMA Show to do business,” said MacGillivray, noting that 91 per cent come to seek new products and 72 per cent are hoping to meet new vendors.

Exhibitor applications received with deposits by May 7, 2010, will be included in the priority space selection process. The three-week process which takes place from June 2 through June 23 gives exhibitors an opportunity to select the actual location of their SEMA Show booth, as well as learn more about ways they can increase exposure and/or save money.

“The space selection process is significant because it’s the first real step leading up to exhibiting at the SEMA Show,” said MacGillivray. “More importantly, however, is that it allows us an opportunity to start working with exhibitors to help maximize the return on their investment.”

MacGillivray notes that the process is especially beneficial to first-time exhibitors.

“For those who have never participated in the SEMA Show before, it can be a challenge to navigate all the programs and services available,” he said. “From setting up a booth and securing badges, to promoting one’s product and connecting with the right buyers, there are programs and ways to make it easier and less costly.”

To learn more about the event and how to exhibit, visit:,

or contact SEMA Show Management at 702/450-7662, ext. 120.

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