Rotary Lift Web site is customizable, easier to navigate

Rotary Lift has redesigned its Web site so customers can find the products and support they need more quickly. The revamped site, www.rotarylift.com,provides a variety of ways to access information, including an expanded top menu and buttons on the side of the home page. To help customers identify the right lifts for their needs, Rotary added the “Customized Information for Me” or “Just for You” options. With this feature, the user simply chooses from a list of nine customer descriptions: “government purchaser,” “independent repair shop,” “municipality,” “car/truck dealership,” “transit agency,” “fleet,” “architect/engineer,” “enthusiast” and “commercial truck dealer/repair.” Making a selection instantly takes the user to a customized page containing links to the appropriate vehicle lifts, productivity tools, services and support. Product information includes specifications, photos, brochure pages, feature tours, photos and videos.

Rotary Lift

www.rotarylift.com