Auto Service World
News   February 3, 2011   by CARS Magazine

Ride Control, LLC Announces Appointment of Mike Lipski to Vice President, Sales and Marketing

Ride Control, LLC announces that Michael (Mike) Lipski has been appointed vice president, Sales and Marketing.

Mr. Lipski joined the company in 2008 as director, Aftermarket Sales. In his new capacity he will be responsible for Aftermarket and Original Equipment Sales, as well as Business Strategy and Marketing for Ride Control, LLC in the U.S., Canada and

“Since Mike joined our team, he has led many actions to help us realign customer channels, attract new customers and improve customer relations,” said Lisa Bahash, president, Ride Control, LLC. “We look forward to his leadership and focus as we move
forward to achieve new sales targets, execute business strategies and drive our marketing to the next level in this new role.”

Mr. Lipski brings a wealth of experience to his new role, including two years as director of sales for D&M Holdings, a supplier of branded and unbranded OEM audio systems, two years as the OEM and aftermarket recreational sales and new business
development manager for River Park, and eleven years with Ford Motor Company with a broad range of experience focused on aftermarket electronics including sales, product development, product management, and special projects.

Mr. Lipski holds a bachelor’s degree in Business Administration from Eastern Michigan University in Ypsilanti, Mich.