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Feature   July 1, 2003   by CARS Magazine

Rhino Linings USA to Aggressively Pursue New Business Opportunities in Canada

Spray-on bedliner firm Rhino Linings USA, Inc. has acquired the assets of Rhino Linings Canada, in a bid to expand in the Canadian market. Under the agreement, more than 30 Canadian dealerships have b...


Spray-on bedliner firm Rhino Linings USA, Inc. has acquired the assets of Rhino Linings Canada, in a bid to expand in the Canadian market. Under the agreement, more than 30 Canadian dealerships have been added to the Rhino Linings network. The company projects that number will grow significantly as Rhino Linings USA pursues an aggressive marketing program in Canada.

“In the first six weeks after the acquisition, we sold one new dealership a week in Canada,” said Charles Dobyns, Rhino Linings USA director of dealer sales. “We plan to sell no less than 60 dealerships in the country over the next 12 months.” There are currently more than 1,000 Rhino Linings dealers and industrial accounts in over 50 countries around the world.


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