To mark the 100th anniversary of Raybestos, Dana awarded 100 Maurice "Rocket" Richard portraits in its Score n' Win promotion. Western, Ontario, and Eastern regions all shared equally in the awards. "...
To mark the 100th anniversary of Raybestos, Dana awarded 100 Maurice “Rocket” Richard portraits in its Score n’ Win promotion. Western, Ontario, and Eastern regions all shared equally in the awards. “Two thousand promotion kits were made available to give participants good odds of winning and the promotion sold out in three days. I would say the ‘Rocket’ scored a big one for Raybestos,” says Gary O’Connor, senior vice-president, Dana Brake and Chassis.
The 24″ x 30″ portraits include an autographed action picture of Richard displayed with eight Stanley Cup banners he helped the Montreal Canadiens win during his career. Among the many winners was Brian Estabrooks of Estabrooks Service Centre in Sackville New Brunswick, accepting the portrait from Dana Brake and Chassis representative Barry Keirstead.
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